The Audition
(4 votes, average: 5.00 out of 5)
Loading ...Posted on: April 1, 2010
Posted in: Commercials, Featured, Video
A web advertisement for LaCoste rooted in the brand’s tennis heritage. A talent contest.
Two actors audition for a LaCoste print ad and are asked to perform increasingly difficult and strange tasks, all for the delight of the off-camera director. In French, but intended for American audiences, this ad would have been part of a campaign featuring a series of auditions with multiple actors culminating in a final photo shoot, all filmed and then broadcast on the web at lacoste-theaudition.com
Jean René Lacoste (July 2, 1904 – October 12, 1996) was a French tennis player and businessman, nicknamed “the Crocodile” by fans because of his pugnacity on court; he is also worldwide known as the namesake of the Lacoste tennis shirt, which he introduced in 1929.
Lacoste was one of The Four Musketeers, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles in the French, American, and British championships but never made the long trip to Australia to play in their championships. He was the world number one player for both 1926 and 1927.
In 1933, Lacoste founded La Société Chemise Lacoste with André Gillier. The company produced the tennis shirt which Lacoste often wore when he was playing, which had an alligator (generally thought to be a crocodile) embroidered on the chest.
Inspired by French New Wave cinema and Italian Neorealist technique.
Shot with PANAVISION lenses and cameras.
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April 2nd, 2010 at 1:36 pm
enjoy the site its good
April 2nd, 2010 at 4:35 pm
Hey this is a great story. I’m going to email this to my buddies. I stumbled on this while googling for some some free stuff, I’ll be sure to come back. thanks for sharing.
April 3rd, 2010 at 10:23 pm
Good work, keep us posting, you are very good writer.
April 14th, 2010 at 4:05 am
Good stuff. Great voice-over work too.
April 15th, 2010 at 2:47 am
Awesome post.
April 16th, 2010 at 6:20 am
Thanks for the post! I love it!
April 20th, 2010 at 5:01 am
Nice blog, good work.
April 22nd, 2010 at 1:40 am
Hello, really well thought out stuff, I have bookmarked your page
April 23rd, 2010 at 11:18 pm
Nice!
April 26th, 2010 at 8:10 pm
I am definitely bookmarking this page and sharing it with my friends. You will be getting plenty of visitors to your blog from me!
April 26th, 2010 at 8:56 pm
catchy little title, LOL
April 26th, 2010 at 9:38 pm
Awsome site! I am loving it!! Will come back again. I am bookmarking your feeds also
April 28th, 2010 at 2:04 am
Good stuff here, as always.
May 1st, 2010 at 3:00 pm
Dope blog with a lot of nice posts, keep up the great work!
May 1st, 2010 at 3:16 pm
Incredibly hot site! Glad I found something to take my thoughts from the daily work b.s.