This was AN AWESOME SHOOT. The Coca-Cola Content Factory hired me to create this commercial for Burn Energy Drinks, intended only for European and South American Markets.
Check out their site: www.burn.com
This ad features the greatest roller hockey players in the world: Gerry Osterkamp and Itan Chavira from the LA Pama Cyclones.
The Coca-Cola Content Factory is a delivery engine of processes, technologies and people-networks that deliver brand-relevent content through an internal marketing service. They work directly with creatives, production teams, film directors, game programmers and others to get work done efficiently and effectively for worldwide use. They are agency-friendly, offering simplified interfaces into The Coca-Cola Company teams.
The Energy Drink
Burn is a Swedish high sugar, high caffeine content energy drink with a citrus flavor that comes in a 8.3 (250 ml) or 16.9 oz (500 ml) can. The drink is distributed in several countries by The Coca-Cola Company. Currently, it is not available in the US.
Burn and Sports
Just like RedBull, Burn’s involvement in extreme sports includes snowboarding, skiing and skateboarding, with events sponsored across the world, but primarily in Europe. 2010 was the first year of the Burn River Jump in Livigno, Italy, an event which returned in 2011 as a 5*-rated TTR event.
Burn also has several snowboarding teams across Europe. The most prominent and senior of these is the Burn Units, which includes the riders Ståle Sandbech, Gigi Rüf, Mathieu Crépel and Arthur Longo. Several other Burn snowboarding teams are to be found in Romania, Hungary, France, Sweden, the Nordic countries and Italy with riders such as Marco Grigis and Cristea Tudor.
In addition to the burn units elite snowboarding team, in April burn also launched an international skateboarding team, which features Danish skateboarder Rune Glifberg and Ignacio ‘Nachete’ Morata, with further signings to come. It also operates under the burn units team name. These elite skaters will compete in competitions across Europe and the world.